FREE SOBER STRENGTH
STARTER PACK
A clear first step for men who want to rebuild their identity and take back control.
Built for hospitality men who carry pressure, stress and old habits
Most men in hospitality are not taught how to deal with pressure, stress, emotions or identity. The default is to push through, numb out and tell yourself you are fine. The Starter Pack gives you a clean, simple place to begin again.
A starting point based on lived experience, not theory.
WHAT’S INSIDE THE FREE SOBRIETY STARTER PACK
• Welcome: You Are Allowed to Start Where You Are
A short grounding message that removes pressure, labels, and urgency.
This pack is a pause, not a promise.
• The Sober Strength Map (Overview)
A simple, high-level map that shows what actually shifts when alcohol is removed.
This is an orientation tool, not a full system.
• Is Alcohol Really the Problem?
A reframing piece that helps you see alcohol as a coping tool that may no longer be working, rather than a personal failure.
• The 10 Sober Strength Moves (Awareness Version)
A one-page overview of the ten core moves that support sobriety.
Enough to create clarity, without deep exercises or overwhelm.
• One-Day Reset Plan
A practical “get through today” structure.
No habit stacking. No long plans. Just stability for the next 24 hours.
• Trigger and Craving Awareness Sheet (Lite)
A simple way to notice patterns and pressure points without trying to fix everything at once.
• A Simple Morning and Night Anchor
Two short routines designed to create calm and containment, not productivity or discipline.
• A Short Message From Jason
A grounded message reinforcing permission, pace, and choice.
These tools give you a clean starting point. You don’t need to get everything perfect.
You only need movement. You only need direction.
This pack gives you both.
• If This Starter Guide Was Helpful
This Starter Pack is designed to help you pause and get through a day or two without drinking.
For some men, that is enough to reset direction.
For others, structure matters.
Some men want to do this quietly on their own.
Some want short-term guidance during the early phase.
Some want community so they are not carrying it alone.
Some want to work on the deeper habits and identity underneath drinking.
All of those options exist.
There is no expectation to choose
Why this matters
Alcohol is not the real problem.
The pressure beneath it is.
When your head feels cloudy and your identity is slipping, it becomes harder to lead yourself. This Starter Pack gives you tools most men never receive.
It helps you reset your direction, rebuild confidence and regain control.
This matters because your life matters.
Your future matters.
Your family matters.
The man you are becoming matters more than you realise.
Who This Is For
Men in hospitality who feel:
stuck
overwhelmed
caught in old habits
tired of drinking to cope
close to a breaking point
ready for clarity and direction
If you want to take back control of your habits,
your identity and your future, this is your starting point.
About (ME) Jason
For more than 38 years in kitchens I watched good men break under pressure, alcohol,
stress and identity. I broke too. The work in this pack comes from my own life, my own mistakes
and the tools I used to rebuild myself and stay sober while the world around me was drinking.
If you want to change, you’re not alone. You’re not broken. You just need a better start.
I have rebuilt every part of my life from the ground up. My health, my relationships, my mindset,
my direction, my identity as a man. I have never looked back. I have grown in ways I never thought
possible. I do not miss drinking. I do not miss the life that came with it. I am clear, strong and proud
of the man I have become.
And if I can do it, brother, you can too.
Download the Free Sobriety Starter Pack.
Start building the man you were born to be!
What Happens Next
You download the Starter Pack.
You read it at your own pace.
You take one small action that creates momentum.
You do not have to do this alone.
When you are ready for deeper structure, the next steps include:
14 Day Sober Strength Reset
12 Week Sober Strength System
No pressure. No expectations.
Just a clear path forward.
Download Your Free Starter Pack
Start the shift today.
Choose clarity over chaos.
Choose direction over drifting.
Choose the man you know you can become.
WHAT YOU WILL RECIEVE IN THE BROTHERHOOD COMMUNITY
The Brotherhood is a private community for men who want to rebuild their identity, discipline and direction. You receive weekly accountability, direct support from Jason, exclusive tools, daily structure, identity and belief training, and a group of men who want to see you win. It is a safe space for men who are ready to grow, take responsibility, and build a stronger life.
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6 X FREE WORKBOOKS
1. The 5-Minute Morning Reset
Start your day grounded, clear and in control.
This reset helps you avoid the chaos most men wake up with.
A simple morning shift creates stronger decisions for the rest of the day.
2. The Emotional Armor Method
Turn emotional triggers into emotional strength.
Most men drink because they cannot regulate emotions.
This method gives you a clean way to stay steady when life hits hard.
3. The Identity Elevation Cycle
Become the man you are meant to be, one aligned action at a time.
Changing habits is useful.
Changing identity is life changing.
This cycle shows you how to step into your strongest self.
4. The Pressure Release System
Diffuse stress fast before it becomes a relapse.
Stress is one of the biggest triggers for men.
This tool gives you a direct way to calm your system and stop the spiral early.
5. The Night Guard Ritual
Your nightly shield against relapse.
Nighttime is the most dangerous period for most men.
This ritual protects your mindset and helps you end your day strong.
6. The Stress-to-Strength Framework
Turn stress into power instead of reaching for a drink.
Stress does not need to break you.
This framework shows you how to use pressure as fuel instead of something that crushes you.
What You Receive Inside The Brotherhood
The Brotherhood is a private community for men who want to rebuild their life,
identity, discipline and mindset with real support. Not judgement. Not pressure.
Just men doing the work together.
Inside the Brotherhood you get:
1. A strong support system
You are no longer doing this alone.
You have a group of men who understand pressure, stress, drinking
culture, long hours, relationships, and the battles you fight in your own head.
Men who want to grow.
Men who want you to win.
2. Weekly accountability
Each week you receive clear check-ins, simple actions,
and honest questions that keep you moving forward.
No overwhelm.
Just structure, direction, and honest support.
3. Direct access to Jason
Guidance from a man who has lived the struggle for decades, rebuilt himself, and
understands what men in hospitality and high-pressure environments carry.
You can ask questions, share wins, ask for direction, and get real feedback.
4. Exclusive tools and training
Inside the Brotherhood you receive tools that are not available anywhere else, including:
• identity and belief training
• emotional strength tools
• accountability systems
• mindset resets
• daily and weekly challenges
• private community sessions
• behind the scenes lessons on how to build discipline and stability
5. A place to rebuild identity
This is not just about drinking less.
This is about becoming the man you are meant to be.
You will work on identity, habits, boundaries, routines, emotional control, and leadership.
The same tools that rebuilt his life from the ground up.
6. A safe space to talk
Most men stay silent.
Most men carry everything alone.
Inside the Brotherhood you can finally talk openly without judgement.
Every man inside understands what it feels like to struggle, to feel stuck, or to want a better life.
7. Momentum and growth
Men grow faster when they are surrounded by strong men doing the same work.
You stay motivated.
You stay focused.
You stay accountable.
You start building momentum and strength in every area of your life.
8. A path forward
The Brotherhood gives you the structure and support you need to keep
moving through the 5 percent moments when most men quit.
You will always know the next step.
You will never feel lost or alone again.
THE REAL COST OF DOING NOTHING
Men think staying the same is safer than changing.
It isn’t.
There is a cost either way — and the cost of doing nothing is brutal.
Here’s what doing nothing actually costs a man:
1. Your health
• high blood pressure
• heart attacks
• strokes
• early death
• liver damage
• brain fog
• testosterone collapse
• carrying an extra 10–25 kg
• feeling older than you are
Alcohol beats the body quietly at first, then all at once.
2. Your relationships and family
• your partner stops trusting you
• your kids start avoiding you
• divorce becomes more likely
• arguments become more frequent
• intimacy dies
• connection disappears
• you become the angry, tired version of yourself
Your family feels it long before you admit it.
3. Your career and reputation
• missed opportunities
• no promotions
• people stop relying on you
• you lose respect
• you lose leadership presence
• performance drops
• burnout becomes normal
Men drink to cope
— then lose the very things alcohol was supposed to help them handle.
4. Your identity
• you stop recognising yourself
• you hide your struggles
• confidence collapses
• discipline evaporates
• shame becomes normal
• you feel weak and isolated
• you live with regrets you don’t talk about
This is the internal death most men never speak about.
5. Your future
• shorter lifespan
• missing your kids’ milestones
• no energy
• no drive
• no purpose
• living the same year over and over
• becoming the man you swore you would never be
Doing nothing doesn’t keep you safe.
Doing nothing destroys your life slowly.
THE TRUTH MEN NEED TO HEAR
The 12-Week Sober Strength System isn’t expensive.
The real expense is the life you lose by staying the same.
One decision changes that.
This program costs money.
Doing nothing costs:
• your health
• your marriage
• your kids
• your identity
• your future
• your life
Doing the work is uncomfortable.
Staying the same is deadly.